Both traditional and online marketing have existed since the beginning. However, online marketing has become a more popular option than ever before if a company wants to be successful. In short, digital or on-line marketing is the act of promoting a company across the virtual world of the Internet. Web design, email promotion, search engine optimization, social media promotion and content marketing (including videos) are just a few of the core strategies. This modern marketing concept has the potential to make or break big international brands as well as small-scale start-up businesses. You can see ott advertising for more information.
There are overlaps between digital and traditional marketing
Any digital marketing approach via digital media channels is digital, or on-line marketing. Digital media is growing rapidly. Digital media components can include social media channels, websites and radios, as well as TV, radio and mobile handsets. Even non-digital media such billboards, transit displays, and billboards, are all included. Conventional marketing is essentially P2P (person to people) marketing. It also includes elements of direct marketing that are not included in on-line advertising. In reality, off-line as well as on-line marketing domains are rapidly overlapping. There is a strong connection between traditional marketing elements like URL landing pages and banner advertising, QR codes, URL landing page, URL directories, and on-line directories.
Digital media: Reasons why digital media is more important
The shift to digital media is not being driven only by marketers and business owners. Consumers are also contributing to this shift. Digital media channels can be tracked easily on most of them, including social media platforms as well as websites. This is in contrast to traditional marketing strategies like print media.